ABOITIZ GROUP
Aboitiz Land : Seafront innovation shapes the company ’ s approach to digital transformation .
The security team ’ s military-derived expertise proves relevant to corporate digital defence . “ In both contexts , you need to understand your environment , adapt to changing conditions , and protect critical assets ,” notes Charmaine . “ The technology changes , but the principles remain consistent .”
Aboitiz ’ s experience demonstrates how traditional enterprises can leverage technology to create new value . The company ’ s strategy of treating technology as a core capability rather than a support function offers a model for other organisations navigating digital transformation .
“ We see technology as a means to advance business and communities ,” Charmaine concludes . “ The challenge lies in securing that advancement while maintaining the trust of our stakeholders .” aboitiz . com 19