Ark Data Centres November 2024 | Page 4

ARK DATA CENTRES
The data centre industry faces an inflection point , balancing skyrocketing demand with urgent environmental concerns and the need for a cultural shift

Data centres are the backbone of our digital infrastructure , processing and storing the vast amounts of data that fuel our modern lives . However , as our reliance on digital services grows exponentially , so does the environmental footprint of these data powerhouses . As a result , the data centre industry now faces a critical challenge : how to meet the rocketing demand for data services while minimising its impact on the planet .

Ark Data Centres has been at the forefront of addressing this challenge since its inception in 2005 . At the helm of Ark ’ s sustainability efforts is Pip Squire – today the company ’ s Head of Sustainability – whose journey with the company spans over two decades .
“ My history with Ark Data Centres goes back to before Ark was Ark in 1999 ,” he says . “ So through our evolutionary journey over the last 20-odd years I have been Engineering & Projects Director , Design & Build Director , Head of Design , Energy & Innovation , Head of Energy & Sustainability – a finger in just about every pie .”
This wealth of experience has positioned Pip uniquely to lead Ark ’ s sustainability initiatives . “ We ’ ve always had sustainability at the heart of what we do ,” he says , “ and that started out in the early days with a real focus on energy efficiency .”
4 arkdatacentres . co . uk