AVK

Under CEO Ben Pritchard , AVK has evolved from family firm to a leader in innovative , sustainable power solutions , shaping the future of data and energy

AVK has shifted from selling diesel rotary uninterruptible power supply systems ( DRUPS ) to providing a much broader portfolio of power solutions , including full prime microgrids and standby solutions , reciprocating engines , gas turbines and battery storage , in line with changing client needs and demands .

Taking over as CEO from his father in 2023 , Ben ’ s leadership has steered AVK from a traditional family business into a leading agnostic power solutions provider , focused on delivering tailored solutions for data centres .

“ The business has changed a lot ,” Ben says . “ It ’ s been really cool to see the way the market ’ s changed and how AVK ’ s managed to adapt with it . It ’ s been great to have the opportunity to be at the forefront of it .”

Now , AVK is the largest and fastestgrowing supplier of innovative power solutions for data centres and leading organisations across the UK and Europe .

“ I feel AVK is pretty unique ,” he continues . “ AVK is a power solutions business that is technology agnostic and that ’ s quite important .

“ We work with really great partners such as Rolls-Royce Power Systems and Wärtsilä who are best of breed in their technology offering . We really focus on the power solution . If we look at our competitors , they ’ re trying to sell a product instead of selling a solution . We want to understand what the client needs before looking at which solution best fits .”

AVK has grown significantly over the last three years , with its recent rebrand and expansion centring on filling the void of the power in data centres . This , Ben says , is because AVK felt the industry was talking around the issue rather than taking ownership and tackling it head-on .

AVK : Powering tomorrow ’ s data AVK ’ s core mission is encapsulated in its strapline , ‘ powering tomorrow ’ s data ’ alongside its value statement ‘ together we can power positive change ’.

This mission drives the company to look beyond immediate solutions and address long-term sustainability goals .

“ It ’ s not about us just dealing with the market that presents itself now ,” Ben continues . “ How do we solve it for tomorrow ? And how do we make sustainably-conscious choices that ensure our products fit with future roadmaps and goals of clients ?”

4 avk-seg . com