AVK Report December 2024 | Page 8

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“ So we talk about that sustainable journey – we ’ ve got a microgrid now that can run on future fuels , but we ’ re also thinking about how we best utilise that microgrid in the future to start really solving the energy issues that we see .” AVK and the AI energy shortage But Ben ’ s aspirations and innovative drive does not stop there . He is among the UK ’ s youngest CEOs addressing the AI energy shortage – bringing with him a unique perspective to the challenge .
His experience within AVK – as well as that of the company itself – combined with a fresh outlook allows for a fresh approach to this issue .
“ What drives me personally in the data centre market – and in turn , AVK – is that this infrastructure is so meaningful to

“The biggest thing for me is attracting new blood from different walks of life into an industry that is so fast paced ”

BEN PRITCHARD CEO , AVK
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