$ 12,500 USD
Starting in 2017 , Legal & General America ( LGA ) embarked on an enterprise-wide digital transformation journey . Very early in this journey , it was clear that the leading component for the company ’ s digital transformation success would be the online brand experience of customers and advisors . Beginning with the LGA website , the brand had to consistently deliver an online experience that engaged , converted , supported , and retained customers . The customers needed to feel protected that their security was paramount . At the same time , the website had to serve advisors , equipping them with the right assets to promote day-to-day success .
Progress Sitefinity ® and Americaneagle . com , a global digital agency , were selected to add their extensive digital solutions experience and capabilities to execute LGA ’ s digital transformation plan . The combined efforts of the IT team , marketing team , and these two partners led to the implementation of a new Sitefinity website . The Sitefinity platform has provided the scalability , integration , agility , and operability that LGA desired .
Within the website are two rebranded experiences - one for customers and the other for advisors , now tailoring content to the appropriate audience . Both customers and advisors have expressed confidence and satisfaction in using the new website . This sophistication is just one small sample of the customized strategies now in place to drive increased reach , conversions , and revenue . As a result of the
implementation provided by Americaneagle . com and Progress Sitefinity ®, the website will continue to empower a flourishing digital transformation for LGA . The redeveloped website and digital marketing strategies have shown great results .
Increase in Search Engine Keyword Success
Increase YOY in Sales Conversion Rates
Megan Morris , Brand & Experience Manager , Legal & General America
Connecting the World ’ s Digital Leaders
Platinum Package
$ 12,500 USD
1 . Double-page brand placement OR one-page brand placement and one-page case study ( up to 250 words )
2 . Tower web advert created and used on company feature web page
3 . Front cover logo on digital report
4 . Advert featured in digital brochure and sector magazine title / s
5 . Social and PR campaign
6 . Free design from BizClik to maximise ROI
Sophisticated web solutions are no longer value-added , they are expected . We can help .
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YOUR DIGITAL PRESENCE , INSURED .
Serving and protecting your customers is your number one priority . Your digital presence is ours .
Legal & General America partnered with Progress Sitefinity ® and Americaneagle . com to advance their digital presence , and transform their customer ’ s online experience . Learn why they are being recognized as a leader in the field .
Digital transformation journey
. Visitor-first experience while growing reach
34 %
27 %
Every day we find a new tool , or we have a new set of data we want to integrate . Every time we want to do a new integration , it ’ s so easy to do it . Sitefinity takes all the headaches away that we used to have .
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