BRIX HOLDINGS
“ Those are all the things that we ’ re putting into our brands to be able to gain insights on that customer journey , improve that experience , and then make informed decisions .”
Partners helping growth As a small and mighty team , BRIX Holdings works with a number of partners to develop and deploy solutions .
“ We rely on our partners to be able to help us do our business , grow , and support our needs ,” DeSantis explains .
One partner , Lab2Fab , is BRIX Holdings ’ robotic partner with its upcoming Pizza Jukebox brand . The company ’ s robotic arms are capable of not only making pizzas , but also enhancing the customer experience .
“ It ’ s not only about efficiencies and labour savings ,” comments DeSantis . “ We actually have the robot behind a big glass window so the guest gets to watch that robot make their food . There ’ s some engagement and interaction there . So we ’ re partnering with L2F to be able to take that brand and concept out , and scale and grow .”
Another of BRIX Holdings ’ partners , Revel Systems , is helping the organisation upgrade technology in store , particularly around its point-of-sale systems .
“ As much as digital is now part of everybody ’ s day-to-day lives , we still go out , we ’ re social individuals , we go into restaurants ” adds DeSantis .
“ Revel Systems is one of our big partners . It involves upgrading technology in the store , to help us be relevant to the people that work for us , and also having a point of sale that ’ s as easy to use as their smartphone .
“ I ’ ve had multiple of our other vendors tell us how easy and seamless integration into our point of sale system has been .
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