CTO Bob Hackney shares how PerfectServe evolved from manual messaging to an AIdriven cloud platform, delivering the right message to caregivers on time
BOB HACKNEY
PERFECTSERVE
CTO Bob Hackney shares how PerfectServe evolved from manual messaging to an AIdriven cloud platform, delivering the right message to caregivers on time
Established in 1997, PerfectServe initially addressed a medical practice’ s inefficient patient message handling. It transformed outdated workflows, introducing advanced interactive voice messaging technology to create a faster, more accurate, clinician-friendly solution.
Today, PerfectServe offers a fullyintegrated, cloud-based platform that combines clinical communication, staff scheduling, a virtual operator console, automated answering services and patient engagement tools.
Chief Technology Officer Bob Hackney directs Perfectserve’ s efforts in the highly-regulated healthcare sector. His mandate is to improve care coordination, reduce administrative burdens and support clinician wellbeing. Bob applies his Marine Corps discipline and telecom leadership, focusing on a mission to make caregivers’ lives easier, faster and safer through AIpowered healthcare.
Mission: Right message, right caregiver, right time Bob clearly defines PerfectServe’ s objective:“ Our core mission is to send the right message, to the right caregiver, at the right time. If you were to summarise it most simply, that’ s what we are about.”
BOB HACKNEY
TITLE: CTO
Bob Hackney is the Chief Technology Officer at PerfectServe, bringing more than 20 years of experience in IT operations and systems engineering across the healthcare, fintech and telecom industries.
He has led global teams through transformative technology initiatives, with deep expertise in cloud migrations, infrastructure engineering and cybersecurity. Bob’ s leadership blends visionary thinking with a collaborative spirit, aligning closely with PerfectServe’ s mission to enhance communication and improve patient outcomes.
A former U. S. Marine, he believes in empowering others to reach their full potential. Outside of work, Bob enjoys spending quality time with his wife, children, and grandchildren.
4 perfectserve. com