CASTROL ON Castrol’ s orchestrator model and global service capability Castrol’ s positioning in this market is deliberately distinct from that of a conventional product supplier. Peter describes the company’ s ambition as becoming a“ liquid cooling orchestrator”— an entity that sits across the thermal infrastructure layer and integrates the various components, partnerships and services that operators need to execute deployments reliably. The coolant product itself, he says, is the foundation rather than the totality.
“ Our main mission with the product is also inherently tied to the services dynamic as well,” Peter says.“ How do we enable customers to adopt liquid cooling right now?
Because it’ s not an option any more – it’ s a must. So we are on the way to becoming their preferred partner and orchestrator within that journey.” That model depends heavily on local execution capability, which is where Peter believes Castrol has a practical advantage. The company has built a presence across South-East Asia, Europe, the US, China and the Middle East, and is expanding into India, South America and parts of Eastern Europe. Peter’ s team itself came predominantly from within the data centre industry which Peter argues gives Castrol credibility at the technical and operational level that a product-first supplier cannot replicate. castrol. com 9