CITADELE BANKA
“ We ’ re at the forefront of consumer experiences . Supporting Citadele with contactless gadgets and C Cards product line is just one example ”
JUHA SILLANPÄÄ VISA ’ S GROUP COUNTRY MANAGER FOR FINLAND AND THE BALTICS
“ We have helped Citadele deliver its loyalty package to the market , which is bestin-class ” notes Sillanpää . “ We have helped Citadele remain at the forefront of consumer experiences . An example includes supporting Citadele with contactless gadgets and X cards ( now C Cards ) product line .
“ X cards ( now C Cards ) is a great example of swift implementation which was delivered to the market in just three months , something which usually takes at least a year .
“ This is so important in a partnership with Visa because it shows we have a relationship that can innovate quickly and implement new technologies in rapid time .”
Moving forward , Visa and Citadele are in discussions to deliver new subscription management payment services , and looking into ways C Rewards ( Citadele ’ s loyalty programme ) can be made more attractive to customers , as they charge forward on a joint course of continued innovation .
Looking ahead to the future With Visa beside Citadele , Mironovs is confident in the future prospects for the bank . As the bank announced last year it continues to evaluate strategic option , including potential public listing as it looks to secure further growth .
Of course , growth can also be secured by continuous innovation , and Mironovs is excited to see what further innovations Citadele team can develop in many areas , including the generative AI space .
While large banking organisations have signed lucrative partnership agreements to onboard Gen AI capabilities , Mironovs takes pride that Citadele was able to deliver and launch its own Gen AI chatbot in less than six months .
“ We can definitely see Gen AI being at the centre of all our future products ,” he notes .
And the future of Citadele will very much look to keep supporting the Baltic economy . Mironovs continues : “ We live and breathe the Baltics and we want to be the face of banking in the region .
“ We want to continue delivering our new solutions to market across our key verticals of private , SME and corporate spheres . We also want to scale our support for vendor finance , adding more partners to our list of 590 vendors to help them finance equipment , cars and different leasing assets . citadele . lv / en / private 15