Citadele Banka Report June 2024 | Page 17

CITADELE BANKA
“ There is another baby in our basket too ,” Mironovs says , “ and that ’ s insurance . This is our latest aspiration which we set a roadmap for over the last nine months . As mentioned , many of our clients engage with us via their mobile app , so embedding new insurance capabilities here is something we are implementing now .”
Perhaps most important is the alignment Citadele has with Visa in achieving its future goals . As Sillanpää notes : “ Cooperation is key , particularly when it comes to supporting Citadele as it evolves its payment services .
“ It ’ s important for us at Visa to be flexible alongside Citadele as it looks to meet the evolving needs of its end customers . Keeping security standards high is also of vital importance .
“ We ’ ll also look to deliver the latest innovations from Visa , which extend to much more than card payments alone today . This includes embedded services in the accountto-account space , as well as new services that sit on all transactions that help prevent fraud .
“ To be secure is to be native , so we must deliver support in a localised way . Of course , moving quickly together is key to market growth today . We believe we have a robust network and capacity to support Citadele in the winning journey , bringing it even more customers and helping its business grow .” citadele . lv / en / private 17