Coupa Software Report September 2024 | Page 13

“ You need to understand how to talk to the CFO because ultimately the CFO is a critical person ”

MICHAEL VAN KEULEN CHIEF PROCUREMENT OFFICER , COUPA supply chain . He argues confidently that having the right ecosystem allows a company to deliver an optimal operating model and ultimately drive greater value for a business . It is this multiplier effect that excites Michael , as the aggregation of small changes cumulatively leadsto a disproportionate impact . “ It is improvements to your operating model that , in aggregation , compound to deliver outsized positive impacts to your margin ,”
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