CRODA
“ ‘ DIGITAL ’ OR ‘ TECHNOLOGY ’ MEANS DIFFERENT THINGS TO DIFFERENT PEOPLE ”
LALE KOF CIO , CRODA
In 2023 , Croda renewed its corporate strategy , which is divided into six pillars . One in particular focuses on ‘ doing the basics , brilliantly ’. For Lale , this is about driving operational excellence and leveraging all kinds of transformation , instilling digital transformation as one of Croda ’ s core strategic priorities .
This is twofold : by taking a more outcome based-approach – compared to one that is project-driven – Lale and Croda are able to ensure customer excellence through a more human-centric approach . Then , it ’ s for the benefit of Croda employees , securing the end-to-end experience they want .
10 croda . com