Croda Report June 2024 | Page 13

CRODA ecosystem creates a magnet effect to attract the right kind of talent and proposals .
For example , SAP collaborates with Croda in a number of ways , as it has been using SAP as its single instance ERP system for more than a quarter of a century . This partnership strengthens Croda ’ s business model across both consumer care and life science and , thanks to SAP ’ s focus on digital transformation , it leverages technologies like AI and data analytics to enhance Croda ’ s product innovation , supply chain management and customer interactions .
Its partnership with Rapid X is equally crucial in driving Croda ’ s transformation and ensuring the success of its digital initiatives – allowing it to put process mining in its SAP environment and understand how effective it is in this space . Rapid X is able to provide insights and expertise as an outsider to

“ DATA AND INSIGHTS ARE BECOMING REALLY IMPORTANT FOR US AND ENSURING CRODA ’ S CUSTOMER AND HUMAN CENTRICITY ”

LALE KOF CIO , CRODA croda . com 13