CRODA see as a recent phenomenon , although Lale ’ s experience in this space stretches back to her engineering studies in the 1990s . Moving forward , her excitement is set to grow as AI is harnessed to propel product innovation and disruption .
This will not be without its challenges , however . While leveraging AI will help Croda to further understand market needs , the business must integrate technologies into existing processes in order to stay ahead of its competitors . It also requires very efficient data operations with clear governance and an ownership model . But this doesn ’ t faze Lale as she , her team and Croda as a whole are steadfast in navigating the complexities and driving innovation in their industry .
“ Technology brings lots of opportunities , as well as lots of risk ,” she says . “ We need to manage lots of disruption – but I ’ m really excited about the opportunities that presents .” croda . com 17