CRODA
“ WE DO EVERYTHING TO MAKE SURE WE ACTUALLY MAKE A DIFFERENCE ”
LALE KOF CIO , CRODA
business ,” she begins . “ With an innovative and sustainable portfolio and therefore new ownership structure , this approach best serves PTIC going forward to create a stronger platform for future growth . What I see in Croda is that we do everything to make sure we actually make a difference , providing holistic solutions .”
Digital transformation driving Coda ’ s progress Croda is split into two main businesses : consumer care and life sciences , the latter of which was recognised with a Best Production / Process Development award at the 17th annual Vaccine Industry Excellence Awards for one of Croda ’ s sustainability-enabling solutions .
“ Croda is going full speed in making an impact in the consumer care and life science spaces with specialised innovative and sustainable solutions ,” Lale continues . “ As CIO , I ’ m seeing a lot of change in the IT and digital space to enable this , but also have a seat at the forefront of it all .”
What this means for Lale and her colleagues is facilitating the concept of driving end visibility and transparency of Croda ’ s entire value chain , a shift driven by customers and demanded by consumers . With this comes resilience and agility , especially after a time which was challenging for a variety of markets off the back of geopolitical uncertainties and COVID-19 .
A people-focused company “ Technology is all about how we anticipate or predict what ’ s coming and really , in a volatile world , that ’ s changing all the time ,” Lale says . “ Data and insights are becoming really important for us and ensuring Croda ’ s customer and human centricity .”
Not only focusing on the needs of its customers , technology facilitates the creation of a better experience for Croda employees .
“ We ’ ve been exploring what ‘ digital ’ means for Croda ,” she continues . “ Digital and technology transformation is embedded in the company – we ’ re running a digital transformation programme rather than a separate , more federated one with joint ownership .
“ Because we ’ re an innovation company , we produce patents . Our differentiation comes from how fast we can engineer a kind of solution that nobody has made before , connecting the dots and scientists around the world – and that has been the primary focus for us .
“ It ’ s not just about building the capability , but also looking at what value this will bring and how this will enable Croda ’ s strategic priorities .”
6 croda . com