Branislav Straka COO and Innovation Leader ČSOB

The third aspect of Branislav’ s vision is driven by technological partnerships that create a“ double win” for ecology and customer convenience. A recent operational initiative involves partnering with a retail chain and a specialised startup to completely digitise the shopping experience, removing paper waste by pulling retail loyalty metrics directly into the banking interface.

“ The retailer will not print out the paper voucher anymore – the receipt will be stored in our applications,” he says.“ It’ s also a cost for the company to print out the labels.” By storing these financial footprints

14 csob. cz