ČSOB

While startups typically have more room to be flexible with digital products, Branislav notes that a full-service bank must digitise complex processes, such as mortgages end-to-end, to meet modern expectations. He says:“ Everyone knows Facebook, everyone knows Instagram, and everyone expects that all banks will operate the same way.”

People and culture in operational excellence At his core, Branislav sees himself as a builder – someone driven by new frontiers, new ideas and the satisfaction of creating something that didn’ t exist before. He therefore views innovation to be purely human and something that thrives on an organic culture defined by genuine collaboration, rather than within rigid structures. This philosophy focuses on Branislav’ s unique leadership metaphor, which he uses to describe how he manages his team. csob. cz 9