Daimler Trucks Report | Page 16

DAIMLER TRUCK

“ Agents will take over more and more, assisting everyone either with private or professional matters”

LUTZ BECK, CIO, DAIMLER TRUCK NORTH AMERICA
The company’ s focus will remain on customer and dealer-oriented solutions.
“ We have great products on the market in all different regions. We need to look at how we can do more,” he says.“ We certainly have a more customer-oriented focus, even more than before. We need to bring solutions which are helping them and add value.”
Technology, data and AI will play a central role in delivering this value. Despite economic uncertainties, Lutz remains optimistic about the opportunities these technologies present.
“ It’ s a challenging environment, but I believe, especially in the area of data, AI and no-code solutions, there’ s a huge opportunity for us,” he says.
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