DAVE ’ S HOT CHICKEN
“ Technology is evolving so quickly that , even when you make a decision , by the time you ’ ve implemented it , there are probably 10 other solutions that are better ,” Leon acknowledges .
He believes in decisive action but also in the courage to pivot if needed . Doubling down on bad decisions is simply not an option .
“ If you don ’ t evolve , especially today , you ’ re going to be left behind ,” Leon continues . “ When you make the wrong decision , raise your hand , talk to your leadership and pivot . Just forget it and move on .”
Despite its technological focus , Dave ’ s Hot Chicken remains rooted in its simple mission : to “ blow your mind ” with its selection of spicy tenders and sliders .
With a menu ranging from ‘ No Spice ’ to ‘ Reaper ,’ the aim is to deliver unforgettable flavours .
“ Even if you just take a tiny bite , you have to taste the Reaper ,” Leon dares .
With more than 200 locations launched over the course of just two years , Dave ’ s Hot Chicken is primed for the future .
Leon likens building its tech infrastructure to constructing a house .
“ You have to have a really strong and solid foundation ,” he explains .
“ Otherwise , when you build things on top of that foundation , you might be successful , but eventually it ’ s gonna crack and things are gonna start crumbling .”
With this strong foundation in place , he believes the company is ready for the next wave of innovation .
more than
200
locations globally , Dave ’ s Hot Chicken is one of the fastest-growing restaurants in the world
Expanding and innovating for the future Dave ’ s Hot Chicken is stepping into the future with its new Web 3.0 ordering portal . For Leon , Web 3.0 signifies a move toward a more immersive and interactive digital environment .
“ Web 1.0 shifted news from traditional media and introduced e-commerce ,” he reflects . “ Web 2.0 connected us through social media .”
He paints a vivid picture of a future where virtual meetings and events become the norm . “ Web 3.0 will make us all couch potatoes ,” he jokes , envisioning a world where people can attend board meetings from their living rooms . But even in this increasingly virtual realm , “ a couch potato is still going to get hungry .”
Looking ahead , Leon is “ absolutely thrilled ” about the brand ’ s upcoming UK expansion : “ When we open that first location , expect a grand affair with a massive celebration .”
The company is also working on major upgrades to its KDS system and developing a new mobile app ,
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