DIGITALISATION IN THE RAILWAY SECTOR
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By connecting customers to other parts of Germany and beyond , DB offers passengers a safe , efficient and affordable method of transport to allow its customers to explore all Europe and the world have to offer . Considered the longest rail network in Europe , it consists of over 33,000km and more than 74,000 switches . Transporting around 2.7bn people annually and operating approximately 250 high-speed ICE trains , Günther understands the importance of meeting the needs of DB ’ s customers amidst constant technology transformation . “ I believe the customer has changed a lot due to the mobility of people increasing in the past few years ,” Günther explains . “ We ’ re in competition with cars and airplanes as well as other trains . Personally , I am convinced the train is the best way to move from one location to the other because it provides safety , quality and convenience .” ensure the right technology is being implemented , the company ’ s technical and commercial teams collaborate to decide on the best way to approach procurement . “ We made the decision to change the direction of our digitalisation . We started with upgrading the infrastructure , bringing out new trains , improving passenger information systems and so much more related to new technologies ,” explains Günther . “ We also have a strong technical department , which works very well with the procurement department . Together , we ’ re defining which technology is the
DIGITALISATION IN THE RAILWAY SECTOR
With technology transforming the way companies across all industries conduct their business , DB has put a particular emphasis on digitalisation over the past few years . In order to