EMD SERONO
In areas such as EMD Serono ’ s patient support programmes , this is where the information is so critical . “ When you manage patients ’ data , you need to have the right expertise . You can ’ t just gamble with a new company every year ,” he says .
“ Salesforce is another organisation we work with in both a technology capacity and as a strategic advisor . EMD Serono relies on Salesforce to give them a solid and secure foundation for their patient support programmes .
“ In the US , one of the areas where we rely on Salesforce is to have a foundation that is flexible enough to make changes . Salesforce has such a wide range of technical solutions that you can implement in the system you ’ ve built that you don ’ t feel limited . There ’ s nothing you can ’ t do with this foundation . It ’ s very versatile and they ’ re always inventing new things , so we ’ re very happy to work with them . We are also currently exploring the impact GenAI can have on our patient support programmes and we ’ re very excited to see where that takes us .
“ Merck KGaA Darmstadt , Germany is aiming to launch one new drug every 18 months . We are continuously working to support the business in that mission and to support the growth of this company .”
In the US , Eduardo is relocating offices . Right now , the team is in Rockland , Massachusetts , and will soon move to the Seaport , an attractive area in Boston – a move he foresees being critical in the business achieving its expected growth . “ After all , when staff are engaged , they work well together .” merckgroup . com 19