FISERV can make sense of their Fiserv data , simplifying the process of incorporating data into whatever they are working on .
“ The ‘ Do-it-for-me ’ s ’ sit at the other end of the spectrum ,” adds Marc . “ They need support in building the dashboards and getting access to the insights . They want to know where they should be focusing their attention , so for us , it ’ s about guiding them through that .
“ Then , the ‘ Do-it-with-me ’ s ’ sit somewhere in the middle of that . They may have dreams and aspirations for their data strategy but may not know how to get there , which is what we help them do . Whether that ’ s for building data visualisations , providing the insights or even just helping build those data warehouses for them .
“ The expectations of what they want may shift as we continue working with them too ,” Marc explains . “ So , there ’ s never really one bucket in this case , and in any case with any client , it ’ s about understanding their individual needs . As I ’ m sure we ’ ve all heard , no two clients are the same .”
Scaling an enterprise cloud data platform for the future Indeed , the services Fiserv can offer its clients evolve alongside the rapid pace of technological innovation .
And , just like Snowflake ’ s platform can help Fiserv rescue data copies today ,
“ My aspiration is getting Fiserv data in shape so that anyone who has a product idea can quickly vet it and start to build on it ”
MARC RIND CHIEF TECHNOLOGY OFFICER ( CTO ) FOR DATA FISERV
in the near future , Marc is excited by the prospect of being able to apply new models on top of this data , without having to move it .
“ Traditionally – if you have a service , model or function – you would bring your data to that function or whatever service that is . With Snowflake , it ’ s the opposite .
“ Because of the way Snowflake is engineered , you can bring models through the data . That ’ s where most of the activity is , as close to the data as possible .”
Snowflake ’ s technology , which enables Fiserv to effectively bring the mountain to Mohammed , means the scope for Fiserv ’ s future innovation is extensive .
“ This encompasses everything ranging from getting data cleaned and
fiserv . com 11