Flyfish Report December 2024 | Page 6

FLYFISH LTD
“ Flyfish was founded to provide an allin-one platform that integrates these essential services into a single , seamless interface , saving businesses time and costs and reducing complexity​ .”
The fragmentation of financial services creates particular challenges for SMEs seeking to expand internationally . Michael elaborates : “ Based on the traditional banking model , businesses need to explore many financial providers to eventually find all the financial solutions they are looking for . This is called financial fragmentation . Businesses sometimes go through the tedious onboarding process only to be rejected without knowing the reasons for that rejection .”

“ The UniFi platform is inherently scalable , designed to grow in line with a company ’ s expansion and service requirements ”

Flyfish : A unique proposition The recruitment of key executives shaped the company ’ s early development . Chief Financial Officer Savvas Pashias , who previously served as CFO of Ancoria Bank and Group CFO and Executive Director at Oval Money , joined after recognising the platform ’ s potential . “ Michael made a profound impression on me the first time I met him , his clear vision for Flyfish and his unwavering dedication to realising this were key factors in my decision to join the team .”
“ The Flyfish product proposition was truly unique – on one hand it was about developing the world ’ s first marketplace for financial services , and on the other , it was about striving to provide tailored financial solutions for every customer , regardless of their background or complexities . This commitment to
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MICHAEL ZETSER