FROST BANK with an agent so they can have their immediate needs served .
“ This is not only more convenient for the customer but it also helps us learn more about what our customers want from us .”
The evolution of human interaction with digital transformation is the real challenge for Frost as it continues to scale .
“ Customers that use our app may have a banker assigned to them , and these bankers ’ business cards are located within the app so customers can email , text or call them directly .
“ With our known caller feature , clients can reach our customer service agents via call within the app without having to reauthenticate and go through other points of friction .
“ Looking forward , we are adding additional ease of access into the app across the next six months , with new experiences that will be unique to the industry and move our efforts forward significantly .”
New ease of access for the app comes as Frost looks to further accessibility for all of its different customer types .
This includes meeting Americans with Disabilities Act ( ADA ) Standards for Accessible Design , and adhering to inclusivity compliance laws for all Frost Bank customers .
But , for Laura : “ It ’ s more than just meeting the minimum ADA compliance . It ’ s a passion of our design , product , quality and engineering teams , and we ’ ve done a lot to not just build efficiencies
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