GFT Group Report | Page 17

GFT GROUP

“ Data strategy is fully dependent on the business strategy in order to show true value ”

DAVID TUPPEN HEAD OF DATA AND AI ,

GFT

gft . com / uk / en 17

GFT Group Report | Page 16

Joomag is a leading digital publishing and content experience platform that helps businesses create, distribute, and analyze high-design editorial content, including digital magazines, online catalogs, digital brochures, sales proposals, and marketing reports. Powered by AI and content automation, Joomag enables marketers, publishers, and non-creatives to produce professional, interactive content at scale. The platform delivers an exceptional, mobile-optimized reading experience and improves content performance with individual level analytics, audience insights, and segmentation tools. By uncovering reader interests and enabling re-engagement through targeted campaigns and personalized content recommendations, Joomag helps businesses increase reader engagement and drive higher conversion rates.