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“ A lot of people talk about falling into insurance or just somehow ending up in insurance ; I may be one of the few that actually wanted to be in insurance ”
CHRIS MOORE HEAD OF APOLLO IBOTT 1971
Failing to do so could have dire business consequences . Insurers risk angering and alienating OEMs if they fail to recognise the potential around AV , provoking them into offering their own in-house insurance products in much the same way that Elon Musk has done at Tesla . After all , autonomous driving will only be a $ 300- 400m opportunity if insurers position themselves to take advantage of it .
AV technology will make our roads safer Summarising the nature of the opportunity that exists around autonomous vehicles , Moore believes it will take the worst elements of human behaviour – the fact that we are prone to error , are not very good at concentrating over long distances , and tend to panic in high-pressure situations such as near-crashes or losses of control – and replace it with the best attributes of automation . This will mean that , potentially , autonomous vehicles become safer than human-driven cars .
How much safer ? In the US , data from the National Highway Traffic Safety Administration ( NHTSA ) showed that human drivers are involved in a fatal collision 1.33 times every 100m miles travelled – that ’ s a 0.00000133 % probability of fatality , or
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