JTI
08
“ We ’ re looking at the digital employee experience , and we ’ re even challenging the concept of offices entirely ”
— Atiq Samad , CIO , JTI that moved from ECC to S / 4HANA . And this was of course a big technology migration , but not only that , we also did a finance transformation . In terms of our CRM , as part of our trade marketing excellence ( TME ) program , we decided to go to the latest technologies with Oracle , which is the Oracle Engagement Cloud . We ’ ve also brought in a single source of truth called One Data , and we ‘ re looking into the factories and logistics too , to bring them up to the same level .”