KRAFT HEINZ
We have technologists working in an innovation factory where we can bring products to life for testing and learning at price point.”
Mischa has been at the company for 15 years. His role involves leading the process, productivity and innovation team, which includes finding the relevant partners in the ecosystem, process development and overseeing the innovation factory. His team is responsible for partnerships, driving technological advancements and identifying cost-saving initiatives. One of the main challenges is balancing the need for lean operations with the imperative to innovate. Mischa addresses this by maintaining a clear focus on business needs and consumer trends by“ using a structured Open Innovation Model to guide decisionmaking on technology development”.
He explains:“ For us, it’ s extremely important to understand the market needs, the business partners’ needs and the technology unlocks that we are after. That’ s our Open Innovation Model and within this we enable and grow technologies. For technology development we normally start with
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