How Kraft Heinz’ s innovation roadmap is helping it keep pace with evolving consumer preferences
KRAFT HEINZ
How Kraft Heinz’ s innovation roadmap is helping it keep pace with evolving consumer preferences
The food industry is undergoing a profound transformation, driven by changing consumer preferences, environmental concerns and endless technology advancements. At the forefront of this evolution is Kraft Heinz, one of the world’ s largest food and beverage manufacturers, which has embarked on a journey to shape the future of food.
As part of this journey, Kraft Heinz is focussing on some of the key challenges facing the food industry, including the demand for‘ better-foryou’ product solutions, sustainable and innovative packaging and digitalisation.
For insight into Kraft Heinz’ s transformative journey, we spoke with three key subject matter experts who are helping to steer the company’ s direction of travel in all of these areas:
• Andrea Budelli, Chief R & D Officer for Developed & Emerging Markets
• Mischa Stevens, R & D Process, Productivity & Innovation Director
• Mirjam Spreeuwenberg, R & D Technology & Partnership Lead.
Scott Hofmann kraftheinzcompany Chief
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