Kroger Report April 2022 | Page 6

KROGER

Kroger

Technology
As customers continue to evolve , Kroger finds new ways to create an industry-leading experience , both in person and on its digital properties . Recently , the grocer announced a collaboration with Instacart to deliver customer favourites in 30 minutes or fewer , supplying ‘ need-itnow ’ staples from a trusted retailer without requiring a compromise on freshness , price or convenience .
The company is also exploring ways to digitally expand its aisle by offering customers the opportunity to purchase sought-after home and baby goods from businesses such as Bed Bath & Beyond and

“ AT KROGER TECHNOLOGY AND DIGITAL , WE WANT PEOPLE WHO ARE PASSIONATE AND OBSESSED WITH MAKING OUR DESIGNS THE BEST ”

WESLEY RHODES VICE PRESIDENT OF TECHNOLOGY TRANSFORMATION AND R & D , KROGER buybuyBaby , alongside the fresh meal solutions already available on Kroger ’ s website . Families can send new parents a crib , nappies and Home Chef readyto-heat meals – all in one transaction .
In its stores , Kroger leverages technology to make the shopping experience simple . From digital coupons customers can add to their loyalty cards straight from the shelf to in-app wayfinding that helps shoppers efficiently navigate any store , grocery shopping is only getting easier .
Kroger is even exploring opportunities to help customers better understand how their food choices impact their overall health , via
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