Danny Edsall , Principal , Deloitte Consulting LLP
Danny Edsall , Principal , Deloitte Consulting LLP
As a retail leader , Danny Edsall explains how Deloitte helps Kroger turn market challenges into opportunities to serve their customers more effectively .
There aren ’ t many organizations better placed to guide the key retail players through this period of digital enlightenment than Deloitte , the largest professional services firm in the United States . Deloitte Global operates in 150 countries and employs over 330,000 people worldwide .
Collaborating with Kroger
Danny Edsall is a Principal and Client Services Partner at Deloitte Consulting , LLP , helping the retail industry to serve their customers better . Thinking of himself as also like a chief customer officer for Kroger , their relationship has flourished for over a decade . Edsall says it ’ s been highly valuable for both parties .
“ Deloitte helps Kroger in many ways . We help Kroger with advisory services on areas such as cybersecurity , accounting & reporting , tax , merchandising , supply chain , digital customer experience and technological innovation .
With such a large company , we ’ re talking about large scale people and process transformations and software implementations . We ’ re working across the Kroger enterprise in their stores and in their distribution centers to help Kroger solve some of its toughest challenges and turn
them into opportunities . It ’ s been a highly rewarding working relationship ,” said Edsall .
Leading edge developments in the technology and retail world
Such innovations at Kroger have included improved customer service through advanced personalization , where the retailer has been zeroing in on what shoppers want and how best to meet their requirements .
“ By assisting with their in-store customer experience , we ’ re helping them be more effective and efficient in the way that they deploy their own staff ( associates ) and the way they motivate , train , measure and reward them ,” he said .
Edsall says that the combination of “ business savvy and deep tech expertise , when brought together with the business problem or an opportunity that Kroger is faced with , is when the magic happens ”.
“ We ’ re also helping Kroger think through how to get business advantages from artificial intelligence , machine learning and advanced analytics ”, said Edsall .
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