“ The challenge is to remain relevant in the fastchanging , very competitive video landscape . The amount of content is simply overwhelming . It ’ s coming from every angle ”
PIETER VERVOORT VICE PRESIDENT ENTERTAINMENT PRODUCTS , LIBERTY GLOBAL
“ That expansion of the definition of entertainment is not something that we have come up with , but that ' s something that consumers are looking at the entire entertainment space . It ' s very logical for us , as a platform , to follow that definition and to make sure that things like gaming and smart homes also find their way onto the platform .”
As customers increasingly look for seamless experiences , Vervoort predicts that the future will see further convergence between fixed broadband services and mobile . “ People less and less find it important to fully realise on what kind of platform they sit ,” Vervoort says . “ As a result , the mobile experience and the WiFi experience need to be absolutely seamless . It also comes with the obligation that the WiFi coverage needs to be there at speed in every corner of your home . It ’ s the same for mobile – every corner of your country needs to be covered with enough bandwidth .”
Liberty ’ s latest set-top box is designed with this increased fixed-mobile convergence in mind . “ Our latest set-top box is very small and fully IP-based ,” Vervoort explains . “ But it ' s also fully cloud-based . With that , it can run over a hybrid fibre coaxial ( HFC ) cable , it can run
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