Publicis Sapient is a digital transformation company . For over 30 years , we ’ ve partnered with organizations to help create and sustain a competitive advantage in a world that is increasingly digital .
Operating through our expert SPEED capabilities : Strategy and Consulting , Product , Experience , Engineering and Data & AI , our agile , data-driven approach equips us to design the products and services customers truly value .
The partnership between Publicis Sapient and Lloyds Banking has helped Lloyds Banking Group on their transformation journey to become a digital-first financial institution , enhancing competitiveness against digitally native challengers . Since 2015 we have supported the delivery of multiple transformations across retail , commercial and insurance businesses and in domains like Risk , Finance , Payments , ID & A , Cloud , Data and AI . All this resulted in faster releases , improved customer satisfaction and increased operational agility .
“
At Publicis Sapient , we leverage Gen AI through our platform ecosystem to revolutionize application design , development , and operation . By harnessing Gen AI , we modernize legacy systems , mitigate risks , and boost feature team productivity . Our goal is to drive reusability , strengthen reliability , and accelerate workforce upskilling for ongoing rapid change .
”
With deep expertise in the insurance sector , we recognize that this is a pivotal moment for transformation . Customers ’ protection needs and digital expectations are rapidly growing and competition from new entrants is intensifying .
Our partnership with Lloyds Banking Group is helping their Insurance , Pensions and Investments business achieve their ambition to enable everyone in the UK to secure their financial future . Lloyds Banking Group are focused on building a holistic view of their customers ’ financial timeline – simplifying financial planning for all . This aligns perfectly with our strategy of delivering engaging , personalized customer experiences through data-driven insights and the latest digital technologies like Gen AI .
Pinak K . Vedalankar , Group Vice President Technology International
Read Lloyd ’ s case study