Microsoft (Serena Sacks) Report October 2023 | Page 14

MICROSOFT EDUCATION
to pique their interest . We can personalise that experience , but we can also see whether they ’ re engaged in making progress through the data , and that goes for higher ed .”
Powerful tools like these can be harnessed to help combat a high attrition rate in higher education - particularly in the aftermath of the COVID-19 pandemic . “ The attrition rate in higher ed is astounding , especially the students that have just come out of the pandemic and don ’ t necessarily have the educational foundation to perform well in a higher ed setting ,” Sacks-Mandel asserts . “ So , we need to help those higher ed organisations understand which students are at risk because if they ’ re failing classes , if they ’ re not learning along the way , then they ’ re going to drop out .”

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