Gomez also references the rampant inflation occurring around the globe : “ This is putting a lot of pressure on companies to digitise even faster to reduce their operating costs .
“ So , a customer that has already started on the digital transformation journey and is getting close to a higher maturity stage – and that has visibility around suppliers , customers , and manufacturing production – is suddenly hit by spiralling inflation . It can sometimes feel like it ’ s difficult to keep up , especially if you are trying to do this on your own .”
She adds : “ Taxes are also rising , and debt is increasing , and companies need to pass this down to consumers or customers . But to what degree ? How far can they go before customers seek out a competitor , whose prices are lower ?”
These are the kind of fluctuating dynamics that Microsoft is helping businesses tackle , mainly through its cloud solutions .
AI-enabled cloud products mark out Microsoft as unique for industry digitalisation Its AI-enabled cloud products mark out Microsoft as unique . They demonstrate the company ’ s commitment to industryspecific standards and communities , such as the Open Manufacturing Platform , the OPC Foundation , and the Digital Twins Consortium .
Coupled with this is its innovative partner ecosystem , featuring composable and extensible solutions that seamlessly connect people , assets , workflows , and business processes .
“ Our technology is giving businesses more intelligence and visibility than ever before , while making operations more adaptable ,” she says .
Data is , it seems , the key driving force – both in the need for such solutions and the way in which they operate , as Gomez says : “ We realise that though companies have a lot of data , it ' s siloed so they can ' t make much sense out of it . So we give them the infrastructure and technology they need to unify this data , helping them gain advanced insight into their supply chain to make better decisions .”
Referencing Microsoft ’ s partner ecosystems , Gomez says the company “ leverages partners to help industry ”,
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