National Bank of Pakistan Report July 2024 | Page 15

NBP
NBP on track for a digital future Over the next few years , NBP is looking forward to wrapping up its current transformation plans as it bids to solidify its standing as a digital-first bank .
“ We are enhancing our focus on innovation as we continue to push the boundaries of what ’ s possible in the products and services we offer ,” concludes Amin .
“ While there are specific objectives we are targeting to achieve , general focus areas are strengthening cybersecurity , embedded finance , hyper-customisation , digital channels growth and enrichment , resiliency , ( Gen ) AI for NLP , simulation and prediction and reducing time-to-market .”
It ’ s no secret that Gen AI is here to stay and Amin looks forward to leveraging the technology which he feels will “ surpass the internet in terms of what it can do for us ”.
“ I believe we have only seen the veneer of what it will eventually morph into given the rate at which this technology is evolving ,” he continues .
“ Yes , there are very real concerns about AI that need to be considered in terms of ethics , bias , privacy , cybersecurity and intellectual property , to name a few , but I believe these will be managed and surmounted .
“ Gen AI will most likely result in labour market disruptions , but in the near term , these will be limited to specific limited segments of the economy like marketing and entertainment , extending to others over a longer timeframe .” www . nbp . com . pk 15