The long-term success of all businesses lies with the relationships that is developed with its customers. By operating with an agile approach, it allows NewCold to be lean and easily adapt its processes.“ Engagement with our customers is key,” he explains.“ We need to be constantly aware of the latest industry trends and the needs of our customers. For example, an increasing number of people are eating out of their homes, or using innovations like UberEats or DoorDash, so you need to consider the impact that this is having on our customer’ s businesses.” With customer demands frequently changing, Maharaj believes it’ s important to keep up-to-date with the latest trends in order to retain its position as a leader in the market.“ It’ s all about understanding those requirements from our customers to enable us to think ahead,” says Maharaj.“ Our software is not just about warehouse management; it also revolves around starting to integrate more into the customer channels. We’ re in multiple markets with some of our major customers and it’ s important to recognise that supply chain and logistics aren’ t

— Abhy Maharaj, Global Chief Commercial Officer & Chief Operating Officer www. newcold. com