NewCold Report | Page 9

Abhy Maharaj
in and out,” affirms Maharaj.“ I developed a strong relationship with NewCold’ s founder, Bram Hage, who I felt was a great visionary and always had the customer at heart. I truly believed it was a business model that suited me very well and it’ s tremendously scalable across the world. It’ s rare that a European-based business can enter the US and Australian markets so quickly and we’ re only just scratching the surface.
I feel like it’ s a great time to be joining NewCold and also for us to realise our potential beyond the three continents that we’ ve just entered.”
With automation at the forefront of operations, NewCold leverages warehouse management software( WMS) in its automated facilities, which has proven highly successful at the company’ s eight facilities worldwide. The WMS, developed by Davanti Warehousing,

Abhy Maharaj

EXECUTIVE PROFILE 09 Abhy Maharaj is the Global Chief Commercial Officer & Chief Operating Officer for NewCold. Maharaj is from New Zealand and graduated with a Bachelor of Commerce from The University of Auckland. In his previous roles Maharaj was Head of Strategy & Investor Relations for Air New Zealand, Director of Equity Markets and Strategy for Fonterra Co-operative Group and CFO for Fonterra Australia. During this time, he was responsible for a number of significant transformation initiatives ranging from establishment of new business ventures, re-engineering of customer engagement models, technology and online innovations and complex financial restructuring including leading a $ 13bn IPO. Maharaj also studied at Harvard Business School and is married to Ashika Maharaj. He has three children. www. newcold. com