RVO Health is digitising the patient healthcare journey
Courtney Jeffus boasts great success in improving patient yield and healthcare performance , partnering with Novant Health to provide digital care services
The ageing and expanding population requires a more robust and inclusive approach to healthcare . This is because access to healthcare is a major concern for individuals , particularly when a lot of patients lack trust in their healthcare providers or those they seek support from in the future .
According to RVO Health 1 , a health platform backed by Red Ventures and Optum , around 40 % of patients lack confidence that they are able to receive adequate medical care . This leads them to wonder how they should best approach their health and wellbeing to meet their own needs .
The websites , products and services that RVO Health offers does exactly that . From finding the right medical professional for their needs to saving money on healthcare , the company provides the tools to do so through the United States ’ largest health and wellbeing platform .
“ Our portfolio of industry leading websites , products , and services touches every part of the journey , and we ’ re excited to do even more to help people on their way to better health and wellbeing ,” says Courtney Jeffus , President of the Healthline Group — a division of RVO Health .
Jeffus leads projects to formalise partnerships with healthcare organisations to allow patients access to its service , which is how the collaboration between RVO Health and Novant Health came to the fore .
As explained by Jeffus , RVO Health is “ helping create and innovate their digital journeys .” She continues , explaining the benefits to both Novant Health and its patients . “ We ’ ve helped streamline their digital media , their web experiences , appointment scheduling , and audience growth to increase new patient acquisition and ease the patient journey .”
“ We ’ ve doubled patient yield , driven an 80 % reduction in cost per acquisition , and driven a nine times improvement in digital patient growth .”
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According to a Healthline Media Landscape Segmentation Study , Dec 2020