Razan Abdeen explains how Orange Jordan ’ s new HR strategic vision is built on engagement , wellness and digital skills
ORANGE JORDAN
Razan Abdeen explains how Orange Jordan ’ s new HR strategic vision is built on engagement , wellness and digital skills
Employee engagement has always been of prime importance to Orange Jordan , but now the leading mobile communications ’ operator is implementing a new ‘ Engage 2025 ’ strategic vision that will prepare its workforce for the digital and cultural challenges of the post-pandemic era .
Razan Abdeen , Cultural and People Development Director at Orange Jordan , is perfectly placed to handle the HR transformation through her 20-year affiliation to the company , which today has 1,700 employees .
She started in Quality Management in 2005 , before heading up to Organisation Development in 2011 .
“ I found my passion then , which was learning and development ,” she said . “ I broadened my scope to include performance , talent and skills management , and culture .”
Previously , HR was more tied to operational management , but , following the integration , it ’ s taken on more strategic vision .
“ Getting closer to an international brand like Orange exposed us to international HR approaches and best practices ,” she said . “ We work hand-in-hand with the business strategic plan , and my role is to ensure our new strategic vision is aligned with the Orange Group strategic vision
She said the plan started at the beginning of 2020 , and the roadmap is taking place within five years .
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