PARKDEAN RESORTS

Cayton Bay Holiday Park, Scarborough

Given the diversity of suppliers across different categories and maturity levels, the approach to ESG integration is necessarily flexible. The team works closely with supply chain partners to understand their sustainability strategies and goals, creating opportunities for mutual learning and development.

One of the unique aspects of Parkdean’ s sustainability efforts involves encouraging customer participation. Unlike traditional B2B environments, the company must influence guest behaviour during their holidays.

“ When you’ re on holiday, you’ re on holiday from your normal life, you’ re on holiday, enjoying new exciting activities,” Amey says

“ So we’ re trying to bring some of that thinking that you might have at home, like recycling, which again sounds really simple, but when you have a customer facing opportunity, we’ re not in direct control of that.”

holidaymakers welcomed annually

This challenge requires creative approaches to sustainability implementation, including infrastructure changes like introducing all-electric fleets and working with suppliers to develop innovative products that support environmental goals whilst maintaining guest satisfaction.

Flexibility and adaptability as core competencies The unique challenges and environment in which Parkdean operates requires procurement professionals with adaptability.

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