Amey Fairbrother leads a bold transformation at Parkdean Resorts, tackling seasonal, digital and geographic complexity across 65 UK-wide holiday parks
PARKDEAN RESORTS
Amey Fairbrother leads a bold transformation at Parkdean Resorts, tackling seasonal, digital and geographic complexity across 65 UK-wide holiday parks
Parkdean Resorts, the UK’ s largest holiday park operator, presents unique procurement challenges. It runs 65 parks, which operate more like small towns spanning the entirety of the UK, from the north of Scotland to near Land’ s End in Cornwall.
Head of Procurement, Amey Fairbrother, heads up the company’ s sophisticated supply chain management whilst ensuring the team caters to diverse geographical and seasonal demands.
Under Amey’ s leadership, the procurement function has undergone significant transformation, moving from complexity to simplification whilst simultaneously navigating an ambitious digital transformation programme.
With Amey at the helm, Parkdean Resorts has addressed the unique challenges of seasonal operations, remote locations and evolving customer expectations whilst building a resilient and innovative procurement function that contributes billions annually to the UK economy through the staycation sector.
4 parkdeanresorts. co. uk