PARKDEAN RESORTS
Cayton Bay Holiday Park, Scarborough closely with internal partners to understand transformation needs across marketing, call centres and individual parks. This collaborative approach includes leveraging partner expertise, particularly in IT specification development and understanding evolving guest requirements.
The unique challenge of seasonal operations Few businesses face the extreme seasonality that characterises holiday park operations. Amey describes this as“ one of the biggest learning curves anyone joining the team has”. Few other businesses close their doors for months on end to then reopen and start again.
This seasonality creates massive peak trading requirements in locations that can be challenging to service. The procurement team manages these challenges through various strategies, including business continuity plans and dual sourcing arrangements. However, the key to success lies in maintaining“ open and transparent conversations with our suppliers and regular relationship management with them,” says Amey.
“ We want to ensure that our supply chain can provide their products and services so our guests can have an absolutely fantastic holiday. And we as a team have to understand what impact our seasonality can have on our supply chain and how we alleviate those pressure points.”
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