PINTEREST
What are Pinterest ’ s main aims for the next five years ? As Burgess describes , central to Pinterest ’ s plans for the future is innovating and creating new technologies and products that put Pinners first . “ This means enhancing the user experience and driving growth internationally .”
The organisation will also look to improve its advertising products and expand its advertising partnerships with businesses of all sizes , while becoming a more sustainable and socially responsible company . Reducing its environmental impact is part of the latter , as is promoting diversity and inclusion , in addition to supporting causes related to social and environmental issues .
“ We will make it easier for Pinners to shop for the things they love . They ’ ll be able to go from being inspired to making this a reality in their lives ,” Burgess adds . “ We will also be a more sustainable company , with almost 100 % renewable energy for our operations . This includes renewable energy for our offices and data centres .”
With the space moving quickly , making the most of the opportunities presented by developments in ML and AI will also be central to Pinterest ’ s success going forward .
“ This space is changing quickly with the recent advances in Large Language Models , Stable Diffusion , and Transformer models ,” Burgess concludes . “ We have the ability to generate images and text answers , augment ML models with more data , recognise objects in images , and create an augmented reality . We can also significantly improve our productivity with AI-assisted bots that generate code and answers .”
“ There are many applications of this and it ’ s going to be a game changer .”
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