PwC Report July 2021 | Page 5

PwC , Germany ’ s approach to digital transformation , is hinged on a balance of internal and external transformations . Its German operation describes managing a dual approach
PWC

PwC , Germany ’ s approach to digital transformation , is hinged on a balance of internal and external transformations . Its German operation describes managing a dual approach

Practice what you preach . That ’ s the ethos at the heart of PwC Germany ’ s ( PwC ) approach to digital transformation . The Advisory division of PwC has two focus streams : one is client services , the other is PwC ’ s in-house transformation . The idea is that one begets the other . So while the internal transformation is aimed at efficiency without interruption to ongoing business , the external transformation is expected to drum up new business and digitalise the core offering to advisory services .

PwC is the leading audit and consultancy firm in Germany , with a professional service network of more than 284,000 people providing services in insurance , tax , legal and advisory matters .
The Digital Advisory team works across a number of cross-industry portfolios , delivering solutions in a time of complex business management . Ralf Jaspert , who is leading the Digital Incubator for the Advisory team , sees the approach as two pillars . “ One is the citizen-led approach , which aims to motivate younger colleagues to be part of the story ,” he says . “ The second is businessled , understanding what is needed by e . g . industries with different functions .”
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