PWC
37 %
OF COMPANIES ANALYSED ARE INCREASING THEIR CLIMATE AMBITIONS
products and more responsible products increase. You also have AI and robotics that are helping companies better sort, identify and reuse a waste stream.”
As companies navigate this complex landscape, the challenge will be to balance short-term financial pressures with the need to invest in sustainable and circular business models.
“ When you take those variables into account, the business case for circularity becomes much more attractive. I hope and expect to see more and more companies picking up on circularity in the months ahead and really trying to tap into some of the revenue growth potential of a circular business model,” David concludes.
While tariffs and geopolitical risks may continue to create distractions, the long-term imperative for sustainability is becoming increasingly clear. Companies that can successfully integrate these priorities by leveraging technology and fostering collaboration will thrive in the years ahead. pwc. com 15