PwC Report | Page 12

How PwC is finding global solutions PwC is always looking at problems from new angles to uncover solutions that deliver sustained outcomes and build trust. By bringing together unexpected combinations of skills, experience and technology, PwC helps shape the future in the following ways:
Green energy targets When a client needed a way to meet its green energy targets, PwC Norway built a team which combined risk, consulting, tax and legal expertise with a Norwegian software developer to create a solution to combine biofuel compliance and commercialisation and excise tax reporting into one system.
Making the world accessible to people with disabilities with AXS Lab Hand in hand with AXS Lab, PwC US’ s digital
team put end-users at the heart of design to help transform their platform into a userfriendly web and accessible app that can rapidly expand, engaging new audiences worldwide. Using our BXT Works approach, a fast, sprintstyle framework combining business strategy, user experience design and technology, PwC relaunched AXS Map into the market.
Virtual care solution in the ME The health ministry of a Middle East government became concerned, during the first wave of the COVID-19 pandemic, that people who needed medical attention were staying away from hospitals and clinics. PwC Middle East worked with health ministry officials, clinicians, patients and technology providers, to develop a virtual care solution which will help save lives not just today, but for many years to come.
But this is not always the case in the companies they advise as there is a major talent challenge reverberating around industry.“ We have two main challenges concerning talent. One is the war on talent that was started a few years ago and the second is to try and encourage more women within technology,” said Lemasson.
“ When it comes to talent, we ' re all fishing in the same pond. We also need to be more inclusive and we also need to diversify the way we welcome people into our companies, industrial companies, but also consulting firms.

“ The sum of € 12b is a huge investment and it will be used to accelerate the footprint of technology in PwC and act as an enabler for our clients”

MATTHIEU LEMASSON PARTNER, ADVISORY MARKET LOS LEADER PWC FRANCE
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