RED DIAMOND
Quality products fromquality relationships As is often the case with coffee , Van Rijn goes on to explain that , “ we deal with countries all over the world ; so to consistently source the highest quality beans , we must work very closely with our growers and importing partners .”
Freshness is often the currency in this trade . We prefer the beans that have been recently cultivated , to get our products out as fresh as possible ,” said Van Rijn .
Long-term relationships matter in Red Diamond ’ s world , as Van Rijn explains :
“ We have employees who have worked here for decades . Partnerships with our importers and suppliers that have lasted for generations .”
Reputation goes a long way for Van Rijn when choosing who to do business with too : “ Our partner relationships are built on trust . When we build a relationship , we look for the most competent vendors and suppliers possible to get the finest product available . This includes our IT infrastructure vendors as well . That is all part of our core guiding principles .”
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