Rolf van Rijn , SVP of IT , reveals how the coffee and tea business combines the family traditions with leading edge technologies
RED DIAMOND
Rolf van Rijn , SVP of IT , reveals how the coffee and tea business combines the family traditions with leading edge technologies
Red Diamond is one of those companies that think in a modern way , yet stick to the traditions of its founders when it comes to the product . The company manufactures its own high quality coffee and tea , roasting the coffee products and grinding and blending them ; and it ' s all done in-house on a small campus in Moody , Alabama .
But the key to Red Diamond ’ s success , alongside its high quality product benchmarks , are its distribution tactics and ability to integrate new technologies , which have made them industry leaders .
Red Diamond knew they needed someone who could meet its grand ambitions and also fit in with the company ’ s culture of a family-run business . This led to the appointment of Rolf van Rijn , SVP of Information Technology and Red Diamond Inc ., who now manages the IT department including all the infrastructure and software development .
Rolf van Rijn , SVP of IT
Making a difference from the ground upwards Since he joined in January 2011 , Van Rijn has helped spearhead the digital transformation of the business . As part of the IT group , Van Rijn took up the position of Enterprise Resource Planning ( ERP ) Developer / Analyst , helping to implement Microsoft ’ s AX2009 while focusing on the interfacing of multiple 3rd party add-ons , including a custom Italian roasting and grinding system . www . reddiamond . com 5