Sage Report June 2024 | Page 11

He adds that Sage ’ s partner , Satago , focuses on this embedded invoice-finance functionality , saying that this is a service “ that complements our offerings by allowing SMEs to directly access crucial financing solutions through their accounting platforms ”.
This approach helps businesses manage their finances more effectively , with better visibility and control over financial data , leading to more informed decision-making and strategic planning .
“ Global integration of financial services and embedded banking solutions are significantly shaping the fintech industry as a whole ,” Chip says . “ Fundamentally , it ’ s altering the way businesses manage both their finances as well as interact with their different financial systems .”
Key trends shaping customer and partner demands For customers , says Chip , the most transformative trend is the “ introduction of fintech services into core software solutions ”. He explains that this streamlines financial operations , from payments acceptance to invoice financing .
“ The global landscape is reshaping customer demands ,” Chip says . “ With fintech services now being integrated across multiple geographies , businesses can expand their operations internationally with greater ease . This reduces the barriers to entering new markets and supports global growth .” He adds : “ This allows businesses to operate seamlessly in new markets without the need to navigate these complex financial systems as they have in the past , highlighting the shift towards global market accountability and accessibility that modern financial technologies facilitate .
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